Websites & leads for roofers
We build Australian roofers a website that brings in their own leads — not the shared ones you rent from hipages. Get found for "roof repairs near me" the minute a storm hits, sell your restorations with a proper before-and-after gallery, and never let a leaking-roof callout walk to the next roofer. Built free, no lock-in.
The roof's not the problem.
It's that no one can find you.
Invisible when the storm rolls through
A big blow comes through, ceilings start dripping across the suburb, and everyone's on their phone searching "emergency roof repair near me". If you're not in the Google map pack, that rush of urgent, high-value callouts goes to whoever is.
Renting shared leads
hipages and the like sell the same leaking-roof job to three, four, five roofers. It's a race to the cheapest quote, you pay whether you win it or not, and you never own the customer or the review.
Restorations no one gets to see
A full re-roof or a restoration is a big-ticket decision. Nobody hands over thousands to a stranger they can't check out. Word of mouth can't show a homeowner your finished ridge capping — but a before-and-after gallery can.
Four things that
keep roofers busy.
Not "digital marketing". The four things that catch the urgent storm callouts and sell the big planned jobs — all done for you, all pointed at the way roofers actually win work. It's the same Booked-Out System we run for every trade.
A site that wins the callout and sells the restoration
A fast, mobile-first site that does two jobs at once: a big tap-to-call button so a panicked "my roof's leaking" search rings you in seconds, and a before-and-after gallery that makes the big re-roofing quotes an easy yes. It has to load quick, too — 53% of people leave a mobile site that takes more than 3 seconds to load.
Get found for "roof repairs near me"
We set up and work on your Google Business Profile so you show up in the map pack when locals search "roof repairs near me", "roof restoration" or "gutter replacement" in your suburb. 71% of people find local businesses on Google — so the map pack is where the storm-damage and restoration jobs start.
Proof that wins the big jobs
Two kinds of proof a roofer needs: recent Google reviews and photos of finished roofs. After every job we automatically ask happy customers for an honest review, and your before-and-after gallery does the rest. It matters — 68% of people won't call a business rated under 4 stars, so a steady stream of recent ones is what earns the quote.
Never miss the storm-damage job
You're up a ladder with your hands full when the phone rings. A missed call gets an instant text back, so the emergency callout doesn't walk to the next roofer. Reply in the first few minutes and you're about 21× more likely to win it — so every enquiry pings your phone the second it lands.
The first roofer to reply usually winsRead the guide → how Aussie tradies get more leads (without renting them)
Two kinds of roofing job. One website that wins both.
Roofing work splits cleanly in two, and customers search for each in a completely different frame of mind. A site that only speaks to one of them leaves money on the table. Yours should win both.
Urgent: storm damage and leaks
When a storm tears through or a ceiling starts dripping, the homeowner isn't shopping around and reading blogs. They search "emergency roof repair near me" or "roof leak repair" and their suburb, and they ring the first roofer who looks legit and actually picks up. Speed of reply is the whole game. A fast page with your number front and centre wins that first tap — 53% of people leave a mobile site that takes over 3 seconds to load (Think with Google) — and if you're on a roof and can't answer, an automatic text back holds the job. Reply in the first few minutes and you're about 21× more likely to win it (MIT / Lead Response Study).
Planned: re-roofing, restorations and gutters
The other half is the big, considered work — a full re-roof, a roof restoration (pressure clean, re-bed and re-point the ridge capping, then membrane and respray), a metal or Colorbond replacement, or new gutters and downpipes. Nobody commits thousands to a voice on the phone. They want to see the work first. That's where a before-and-after gallery earns its keep: tired, mossy terracotta brought back to life, or a rusted-out roof replaced clean and straight. It's the single best sales tool a roofer has — put it on the site, front and centre, next to the suburbs you cover and a simple quote form.
We build a clear page or section for each job, so you get found for the exact search — urgent or planned — and the customer rings you, not the next name on the list. We do the same for other trades too, from plumbers to electricians.
The numbers that decide
who gets the roof job.
The roofing work your site should show off
Homeowners and property managers rarely search "roofer" — they search the exact job on their roof. Your site should spell out every service you offer, with the suburbs you cover, so Google can match you to those searches and the customer knows straight away they've found the right roofer. Licensed and insured, front and centre.
- Emergency roof repairs & leak fixes — the after-storm callouts people search for at their worst moment, when water's already coming through the ceiling.
- Roof restoration — clean, re-bed and re-point the ridge capping, then membrane and respray. The job a before-and-after gallery sells better than any sales pitch.
- Re-roofing & roof replacement — full tile or metal replacements when a repair won't cut it any more.
- Metal & Colorbond roofing — new metal roofs, re-sheets and repairs on sheds, extensions and homes.
- Gutters, downpipes & leaf guard — replacements and upgrades, the steady planned work that fills the calendar between storms.
- Ridge capping & repointing — the fix for the cracked, lifting caps that cause half the leaks out there.
- Roof & gutter cleaning, moss and mould treatment — the tidy-up jobs that often turn into a full restoration.
- Skylights, whirlybirds & roof ventilation — the add-ons that get searched by name.
- Storm, hail & insurance work — reports and repairs for insurance claims, where a clear, trustworthy site wins the job.
Add real photos of your finished roofs, your licence details and the suburbs you cover, and every one of these becomes a page Google can send local searchers straight to.
Pay for the roofing lead —
not the same job five times.
Lead sites sell the same leaking-roof or re-roofing job to a handful of roofers at once, and you pay whether you win it or not. Your own website works the opposite way. Is hipages worth it? Read the breakdown →
- The same roof job is sent to 3–5 roofers — a race to the cheapest quote
- Around $87–150 per booked job once you add up the credits
- You pay per lead whether you win the job or not
- Credits expire — use them or lose them
- You never own the customer, the reviews or the asset
- Enquiries come straight to you — exclusive, never shared
- No per-lead fee — built free, then leads at no extra cost
- You keep the website, the gallery, the reviews and the customers
- Found on Google 24/7 — it catches storm jobs while you're on a roof
- Build it once, get called for years
Website built free.
Pay monthly for the jobs.
No setup fee. No lock-in contract. Cancel any month — it's your roofing website, your gallery and your reviews. One extra gutter replacement or restoration a month usually covers the lot.
- Website + hosting & changes
- Google Business set up
- Reviews machine
- Never-miss-a-lead
- Everything in On The Map
- Ongoing Google (local) work
- Reviews machine
- Missed-call text-back + lead alerts
- Everything in Booked Out
- Google Ads managed (you set budget)
- Extra service areas
- Priority support
Roofing leads, sorted.
How do roofers get more leads?
Get found where locals look, then answer fast. Build lead sources you own — a fast website, a Google Business Profile and steady Google reviews — so someone searching "roof repairs near me" or "roof leak" plus their suburb finds you and rings you directly. 71% of people find local businesses on Google (BrightLocal, 2026). Then reply quick: answering a new lead in 5 minutes instead of 30 makes you about 21 times more likely to catch and qualify it (MIT / Lead Response Management Study). That beats renting shared leads from hipages, where the same leaking-roof job goes to three to five roofers and you pay whether you win it or not.
Do roofers need a website?
Yes. Roofing splits into two — urgent leaks and storm damage where the customer wants someone now, and big planned jobs like re-roofing and restorations where they want to see your work before they commit thousands. A website wins both: a fast page with click-to-call for the emergencies, and a before-and-after gallery for the restorations. Without one you're invisible when someone searches after a storm, and stuck renting shared leads. 53% of people leave a mobile site that takes over 3 seconds to load (Think with Google), so it has to be quick.
How much does a roofer website cost?
Plenty of agencies charge thousands of dollars upfront. The Site Girls build your roofing website free and you pay a simple monthly plan instead — On The Map is $129/mo, Booked Out is $349/mo, and Market Leader is $749/mo plus ad spend. No setup fee, no lock-in contract, and the site is yours. One extra gutter replacement or roof restoration a month usually covers the whole thing.
How do I show up for "roof repairs near me"?
Two things together. Fill out your Google Business Profile completely — trade, service areas, hours and real photos of finished roofs — and keep fresh Google reviews coming, because that's what ranks you in the local map pack. Then a fast website that clearly says you do roof repairs, restorations and re-roofing, listing the suburbs you cover, so Google can match you to local searches. 68% of people won't call a business rated under 4 stars (BrightLocal, 2026), so those reviews do double duty — they help rank you and they win the click.
How do I win storm-damage and emergency roof repair jobs?
Speed. When a storm hits or a ceiling's dripping, the homeowner rings the first roofer who looks legit and picks up — they're not shopping around. A fast-loading mobile site with your number front and centre wins that first tap, and if you're up a ladder and can't answer, an automatic text back keeps the job warm instead of sending it to the next roofer. Reply in the first few minutes and you're about 21 times more likely to win it (MIT / Lead Response Management Study).
Ready to get your
phone ringing?
We build Australian roofers a website that brings in their own exclusive leads — catches the storm callouts and sells the restorations — then keeps it ringing with Google, reviews and fast follow-up. Built free. No lock-in.
Prefer a chat? Call or text 1300 000 000 · hello@thesitegirls.com.au · Servicing roofers Australia-wide