Websites & leads for air conditioning installers
We build Australian aircon installers a fast website that brings in their own jobs — split-system and ducted installs, servicing and breakdown repairs — not the shared leads you rent from hipages. Get found for "aircon installation near me", catch the summer rush, and win the urgent repair before the next installer does. Built free. No lock-in.
Summer's flat out. The rest of
the year the phone goes quiet.
Invisible when the heat hits
The first 38-degree week, half the suburb searches "aircon installation near me" or "air conditioner not cooling" at once. They pick from whoever's in the Google map pack. If that's not you, the whole rush goes past you.
Renting shared leads
hipages sells the same supply-and-install job to three, four, five installers — a race to the cheapest quote. You pay per lead whether you win it or not, and the customer and the review are never yours.
Breakdown calls that walk
A unit dies on a 40-degree day and it can't wait. They ring down the list and go with whoever picks up or texts back first. Miss the call up a ladder and that urgent repair is someone else's.
Four things that keep you
booked out past summer.
Not "digital marketing". The four things that turn a seasonal trickle into steady installs and repairs all year — all done for you, all pointed at the way aircon installers actually win work.
A site that wins the quote & the callout
A sharp, fast, mobile-first site built for two jobs at once: turning a "book a split-system install" search into a quote request, and a "my aircon's dead" search into a phone call. Big tap-to-call button, a simple quote form, your ARC licence and real install photos. It has to load quick, too — 53% of people leave a mobile site that takes over 3 seconds (Think with Google).
Get found for "air conditioning near me"
We set up and work on your Google Business Profile so you show up in the map pack when locals search "aircon installer [suburb]" or "ducted air conditioning near me". 71% of people find local businesses on Google, and 76% who do a "near me" search visit within a day (BrightLocal, 2026 / Think with Google).
Reviews that prove you're licensed
You're going into roof spaces and drilling through their wall — reviews are what make a stranger comfortable. After every job we automatically ask happy customers for an honest Google review. 68% won't call a business rated under 4 stars, and a steady stream of recent ones backs up your ARC licence better than any sales pitch (BrightLocal, 2026).
Never miss the heatwave call
Hands full on an install when the phone rings? A missed call gets an instant text back so the breakdown job doesn't go to the next installer. Reply in 5 minutes instead of 30 and you're about 21× more likely to catch and qualify the lead (MIT / Lead Response Study) — so every enquiry pings your phone the second it lands.
The first installer to reply usually winsRead the guide → how Aussie tradies get more leads (without renting them)
The numbers that decide
who gets the install.
The air con work your site should show off
People don't just search "air conditioning" — they search the exact job and the type of system they're after. Your site should spell out everything you do and the suburbs you cover, so Google can match you to the search and the customer knows straight away they've found the right installer. ARC licence and electrical licence front and centre, because that's the first thing a careful homeowner checks.
- Split-system supply & install — the bread and butter. Single-head and multi-head, back-to-back and harder runs. "Book a split-system install" is one of the highest-value searches you can rank for.
- Ducted air conditioning — whole-home installs and zoning, new builds and retrofits. The big-ticket, planned jobs worth showing real photos of.
- Reverse-cycle heating & cooling — the angle that keeps you busy in winter, not just summer. Say it clearly so you catch the cold-snap searches too.
- Repairs & breakdowns — not cooling, not turning on, leaking, error codes, dead compressor. Urgent, and they ring whoever's easiest to reach right now.
- Servicing & maintenance — filter and coil cleans, gas top-ups, pre-summer health checks. The repeat work that fills the quieter months.
- Re-gas & refrigerant — list your ARC refrigerant handling licence, since only licensed installers can legally do it.
- System replacements & upgrades — swapping out an old, tired unit for a quiet, efficient one, plus old-unit removal and disposal.
- Commercial air conditioning — shops, offices, cafes and fit-outs, if you do them. Cassette and bulkhead units, and service contracts worth having.
We build a clear page or section for each one, with your service areas, real photos of your installs and a click-to-call, so you get found for the specific job and the customer rings you — not the three other installers on hipages.
Pay for the aircon lead —
not the install job.
Lead sites sell the same split-system or ducted job to several installers, and you pay whether you win it or not. Your own website works differently.
- The same install is sent to 3–5 installers — a race to the cheapest quote
- Around $87–150 per booked job once you add up the credits
- You pay per lead whether you win the job or not
- Credits expire — use them or lose them
- You never own the customer, the reviews or the asset
- Enquiries come straight to you — exclusive, never shared
- No per-lead fee — built free, then leads at no extra cost
- You keep the website, the reviews and the customers
- Found on Google 24/7 — it brings in work while you're on a roof
- Build it once, get called for years
Website built free.
Pay monthly for the jobs.
No setup fee. No lock-in contract. Cancel any month — it's your air conditioning website and your reviews. One extra split-system install a month usually covers the lot several times over.
- Website + hosting & changes
- Google Business set up
- Reviews machine
- Never-miss-a-lead
- Everything in On The Map
- Ongoing Google (local) work
- Reviews machine
- Missed-call text-back + lead alerts
- Everything in Booked Out
- Google Ads managed (you set budget)
- Extra service areas
- Priority support
Air con leads, sorted.
How do air conditioning installers get more leads?
Get found where locals look, then answer fast. Build lead sources you own — a quick website, a Google Business Profile and steady Google reviews — so people searching "aircon installation near me" or "air conditioner not working" in your suburb find you and call you direct. 71% of people find local businesses on Google (BrightLocal, 2026). Then reply quick, because a heatwave lead won't wait: answering within 5 minutes instead of 30 makes you about 21 times more likely to catch and qualify it (MIT / Lead Response Management Study). That beats renting shared leads from hipages, where the same install goes to three to five installers and you pay whether you win it or not.
Do air conditioning installers need a website?
Yes. A new split system or ducted install is a considered purchase — people compare a few installers online, read reviews and check you're ARC-licensed before they let you drill through a wall or into the roof space. Without a site you're stuck renting shared leads, or you go invisible on the 40-degree day when someone's aircon dies and they search for the nearest installer right then. Your own website is an exclusive lead source that works while you're on the tools, and it loads fast — 53% of people leave a mobile site that takes over 3 seconds (Think with Google).
How much does an air conditioning website cost?
It varies a lot. Plenty of agencies charge thousands of dollars upfront. The Site Girls build your air conditioning website free and you pay a simple monthly plan instead — On The Map is $129/mo, Booked Out is $349/mo, and Market Leader is $749/mo plus ad spend. No setup fee, no lock-in contract, and the site is yours. One extra split-system supply-and-install a month usually covers the whole thing several times over.
How do I show up for "air conditioning installation near me"?
Two things work together. First, your Google Business Profile — fill it out completely with your trade, service areas, hours, ARC licence details and real photos of installs, and keep fresh reviews coming, because that's what ranks you in the local map pack. Second, a fast website that clearly says you install and service air conditioning and lists the suburbs you cover, so Google can match you to "near me" searches. 76% of people who do a "near me" search visit a business within a day (BrightLocal / Think with Google), so the map pack is where the summer jobs are.
How do I win more work during the summer rush and heatwaves?
Speed and trust. The first hot week of summer sends a flood of people searching to buy a new system or get a dead one fixed, and breakdowns are urgent — they ring the first installer who looks legit and picks up. A fast-loading mobile site with your number and ARC licence front and centre wins that first tap; 53% of people leave a site that takes more than 3 seconds to load (Think with Google). If you can't answer mid-install, an automatic text back keeps the job warm instead of sending it to the next installer on the list. Reply in the first few minutes and you're about 21 times more likely to catch and qualify the lead (MIT / Lead Response Management Study).
Ready to be booked out
past summer?
We build Australian air conditioning installers a website that brings in their own exclusive jobs — then keep the phone ringing with Google, reviews and fast follow-up. Built free. No lock-in.
Prefer a chat? Call or text 1300 000 000 · hello@thesitegirls.com.au · Servicing aircon installers Australia-wide
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