Websites & leads for builders
We build Australian builders a website that wins the big jobs — renovations, extensions, knockdown-rebuilds and new homes. A proper portfolio, real reviews and a spot on Google that get you shortlisted and quoting, instead of renting shared leads from hipages. Built free. No lock-in.
The work's good. But the big jobs
keep going to the other builder.
Invisible while they research
A homeowner spends weeks looking at builders online before they ring a soul. They search "home extension builder" and their suburb, look at photos, read reviews. If you've got no site, you're not even in the running when the shortlist gets written.
Beaten by a proper portfolio
Two builders quote the same reno. One has a website full of finished projects, a clear process and a wall of reviews. The other has a mobile number and word of mouth. With a six-figure budget on the line, the homeowner goes with the one who looks the safer bet — even if your work's better.
Renting shared big-job leads
hipages and the like sell the same extension enquiry to three, four, five builders at once. You spend a night pricing it up, it turns into a race to the cheapest quote, and you pay whether you win it or not — on a job that should be won on trust.
Four things that
get you on the shortlist.
Not "digital marketing". The four things that turn a website into a pipeline of the renovations, extensions and new-home jobs you actually want to quote — all done for you.
A site that gets you shortlisted
A sharp, fast site built around your best finished work — big project photos, a clear "how we build" process, and your licence and insurance up top. It's built to make a homeowner comparing three builders feel safe picking you. And it has to load quick: 53% of people leave a mobile site that takes over 3 seconds (Think with Google).
Get found for "builder + suburb"
We set up and work on your Google Business Profile so you show up in the map pack when locals search "home extension builder [suburb]", "knockdown rebuild" or "custom home builder near me". 71% of people find local businesses on Google (BrightLocal, 2026) — so this is where the big enquiries start.
Reviews that carry a $100k+ job
Nobody hands over a life-changing budget to a builder with no reviews. After every job we automatically ask happy clients for an honest Google review, so a steady stream of recent ones proves you finish what you start. 68% of people won't call a business rated under 4 stars (BrightLocal, 2026).
First to reply books the consult
A serious homeowner emails three or four builders off their shortlist at once. On the tools all day, you can't drop everything — so a missed call gets an instant text back, and every enquiry pings your phone the second it lands. Reply in 5 minutes instead of 30 and you're about 21× more likely to catch it and get the site visit booked (MIT / Lead Response Study).
First builder to reply gets the inside runningRead the guide → how Aussie tradies get more leads (without renting them)
The numbers behind
winning the big builds.
Builders win on trust, not a fast callout
Most trades win on speed — the first sparky or plumber to answer the emergency gets the job. Building is different. A renovation, extension or new home is one of the biggest decisions a homeowner ever makes, so they don't ring the first name they see. They research for weeks, compare a handful of builders, and often have plans or an architect's drawings in hand before they ask for a single quote. Around the tender, they'll want fixed-price certainty and someone who won't blow out the budget or the timeline.
What they're really deciding is who they can trust with their house and a six-figure budget. And that decision gets made on your website long before they meet you: your finished projects, how you run a build from first meeting to handover, your licence and insurance, and what past clients actually say. Get those right and you're on the shortlist before you've even picked up the phone. That's why a builder's site can't be a business card with a logo on it — it has to do the convincing while you're out on site pouring a slab.
Word of mouth still matters — but even a referral from a mate gets checked online first. They'll google your name, look at your past work and read your reviews before they trust you with the family home. If there's nothing there, the referral goes cold. A proper site turns "I heard they're good" into "I've seen their work and I'm ready to talk". See the full system we set up to make that happen.
The building work worth a page of its own
Homeowners search the exact job they're planning, not "builder". Your site should have a clear page for each type of work you take on, packed with real photos of finished projects and the suburbs you build in, so Google can match you to the search and the customer knows straight away you do what they need. The jobs worth their own page:
- Home renovations. Kitchens, bathrooms, full-house renos and re-configurations — the bread-and-butter big jobs. Show before-and-afters and the finished result.
- Extensions & additions. Second storeys, ground-floor extensions and adding a room. High-value, high-intent — "home extension builder [suburb]" is a search worth owning.
- Knockdown-rebuilds. Tearing down the old place and building new on the same block. Buyers here are comparing builders hard, so lead with completed rebuilds.
- Custom & new homes. One-off designs and new builds from plans. Show the full journey — plans, frame, lock-up, handover — so people see you can deliver.
- Granny flats & second dwellings. A booming, well-defined job. Its own page pulls in a steady run of enquiries on its own.
- Decks, pergolas & outdoor living. The smaller planned jobs that keep cash flowing and fill the gaps between the big builds.
- Structural & heritage work. Underpinning, re-stumping, restorations and character homes — niche, higher-trust work that a portfolio wins.
Do a lot of the finish carpentry and joinery yourself too? See our page for carpenters. We build a clear page for each service, with your service areas, real photos, your licence and a simple enquiry form — so you get found for the specific job and the homeowner enquires with you.
Win the big jobs on trust —
not the cheapest quote.
Lead sites sell the same renovation or extension enquiry to several builders and turn a big, considered job into a price war. Your own website works the opposite way. Not sure it's worth it? Read is hipages worth it?
- The same job is sent to 3–5 builders — a race to the cheapest quote
- Around $87–150 per booked job once you add up the credits
- You pay per lead whether you win the build or not
- No room to show your portfolio — you're just a number on a quote
- You never own the customer, the reviews or the asset
- Enquiries come straight to you — exclusive, never shared
- Your portfolio does the convincing before you even quote
- No per-lead fee — built free, then leads at no extra cost
- You keep the website, the reviews and the customers
- Found on Google 24/7 — it brings in work while you're on site
Website built free.
Pay monthly for the jobs.
No setup fee. No lock-in contract. Cancel any month — it's your building company's website and your reviews. See the full tradie website cost breakdown.
- Website + hosting & changes
- Google Business set up
- Reviews machine
- Never-miss-a-lead
- Everything in On The Map
- Ongoing Google (local) work
- Reviews machine
- Missed-call text-back + lead alerts
- Everything in Booked Out
- Google Ads managed (you set budget)
- Extra service areas
- Priority support
Builder leads, sorted.
How do builders get more leads?
Build lead sources you own and answer them fast. A website that shows off your finished projects, a Google Business Profile so people searching "home extension builder [suburb]" find you, and steady Google reviews that prove you can be trusted with a six-figure job. 71% of people find local businesses on Google (BrightLocal, 2026). Then reply quick — a homeowner usually emails three or four builders off a shortlist, and answering in 5 minutes instead of 30 makes you about 21 times more likely to catch that enquiry and book the consult (MIT / Lead Response Management Study). That beats renting shared leads from hipages, where the same job is quoted by three to five builders and you pay whether you win it or not.
Do builders need a website?
Yes — arguably more than any other trade. A renovation or new build is one of the biggest decisions a homeowner ever makes, so they research for weeks and shortlist a few builders before they ring anyone. Even a referral from a mate gets checked online first: they look you up, study your past work and read your reviews before they trust you with their house and their budget. Without a site of your own you're invisible during all that research, and you're left renting shared leads that go to several builders at once. Your website is the portfolio that does the convincing while you're on site — and it has to load fast, because 53% of people leave a mobile site that takes over 3 seconds (Think with Google).
How much does a builder website cost?
Plenty of agencies charge thousands of dollars upfront for a builder's site. The Site Girls build yours free and you pay a simple monthly plan instead — On The Map is $129/mo, Booked Out is $349/mo, and Market Leader is $749/mo plus ad spend. No setup fee, no lock-in contract, and the site is yours. One extra job a year more than covers the lot.
How do I get found for "builder [suburb]"?
Two things together. Fill out your Google Business Profile completely — your trade, the suburbs you build in, your licence details and real photos of finished projects — and keep fresh reviews coming, because that's what ranks you in the local map pack. Then a fast website that spells out what you build (extensions, knockdown-rebuilds, custom homes) and the areas you cover, so Google can match you to searches like "home extension builder [suburb]". Being in that map pack when someone's ready to build is where the big enquiries come from.
Why does my building company need a project gallery?
Because homeowners buy the finished result, not the quote. Before anyone signs off six figures on a renovation or a new home, they want to see work you've actually done — the kitchen, the second storey, the facade. A gallery of real, high-quality photos grouped by the type of job, and ideally the suburb, is what turns a browser into an enquiry and what gets you onto the shortlist. It also gives Google real pages to rank and gives your reviews something to back up. We build it so each project type has its own page, with your licence and insurance shown clearly.
Let's get your building
business on the shortlist.
We build Australian builders a website that wins the big jobs — a portfolio, Google presence and reviews that get you shortlisted and quoting, then fast follow-up so the enquiry doesn't walk. Built free. No lock-in.
Prefer a chat? Call or text 1300 000 000 · hello@thesitegirls.com.au · Servicing builders Australia-wide