Websites & leads for concreters

Why a gallery of finishes wins the job

No other trade is judged on looks the way concreting is. A homeowner can't tell a good sparky's work from a bad one by looking at a power point — but they can absolutely see the difference between a crisp exposed-aggregate driveway and a patchy one. That's why concreting is quoted from photos. People decide who to shortlist by scrolling finishes, not by reading about you.

So your website's whole job is to show off the work. 72% of people check a tradie's past work before hiring (hipages Tradie Trust Index, 2021), and for a several-day, big-ticket concrete job that number is effectively everyone. We build you a gallery that groups your jobs by finish and by type — driveways here, patios there, decorative over there — with real photos of your pours, the suburb they're in, and a click-to-call right beside them. When someone lands on it after searching "exposed aggregate driveway" in their area, they see proof you can do exactly what they want, and they ring you instead of the next name on Google.

That's the difference between word of mouth and a website. Word of mouth reaches the handful of people who already know someone who used you. A site with your finishes on it reaches every homeowner in your suburbs who's about to spend big — and it does the selling while you're on the tools. See how the whole system fits together →

The concreting jobs your site should show off

Homeowners don't just search "concreter" — they search the exact job and the exact finish they're after. Your site should spell out every service and finish you offer, with the suburbs you cover, so Google can match you to the search and the customer knows straight away you do what they need. The ones that pull the most work:

• Concrete driveways. The bread and butter — plain broom finish through to premium. Show a range so people can picture their place, and list finishes so you get found for each one.
• Exposed aggregate. High-search, high-margin. "Exposed aggregate driveway [suburb]" is one of the most-searched concreting jobs, and it's all about the photos — put your best ones front and centre.
• House & shed slabs. Shed bases, garage floors, granny-flat and extension slabs, footings. Steady, high-value work that people plan and quote out carefully.
• Coloured, stencilled & stamped concrete. Decorative finishes for patios, paths and pool surrounds. These are chosen almost entirely on the look, so a gallery is everything.
• Patios, alfresco & entertaining areas. The renovation jobs homeowners save up for — big-ticket, and won on how the finished job looks.
• Paths, footpaths & crossovers. Council crossovers, side access and garden paths — the everyday jobs that keep the truck moving between the big pours.
• Honed & polished concrete. Floors and outdoor areas with a premium finish — a growing search that's worth a page of its own.
• Concrete cutting, removal & prep. Ripping up the old slab and prepping the base — often the first step people search for before the new pour.

We build a clear page or gallery section for each one, with your service areas, real photos and a click-to-call, so you get found for the specific finish and the customer rings you.